With the holidays approaching, I’m proclaiming now that I will never buy wrapping paper again.
That might seem like a strange concept, and I’ll admit it was to me, at one point. But as a designer by trade, I’ve realized I can challenge myself to be creative by wrapping gifts in everyday items I have around my home. A toilet-paper roll becomes a receptacle for launching paper “fireworks” on top of a package. A mesh lemon bag is transformed into a bow. A broken plastic toy is reused as an alluring cinch on a ribbon. This practice is beneficial for several reasons.
1. Everyone’s brain could use a few more synapses.
In Keep Your Brain Alive, authors Lawrence C. Katz and Manning Rubin note that if you change a particular habit a number of times, your brain creates new neuro-pathways, and eventually stops defaulting to the old route, preferring the new one instead. Now, even before I use an object for its original purpose, I am thinking about how to re-use it. The very act of re-imagining what my brain previously saw as useless trash—that’s now my “innovation practice.”
2. We need to preserve the earth’s resources.
Do you know how much waste in the U.S. is generated by wrapping paper and shopping bags during the holiday season? Four million tons, according to the Clean Air Council. At 15 trees per ton of paper, that translates into 60 million trees, sacrificed for five minutes of delight, followed by an afterlife in a landfill. (Most wrapping paper can’t be recycled because of the heavy ink coverage and special coatings.) So how about, instead, we wrap gifts with something that’s already out there and headed for the junk pile? In the process, we’ll be adding an inspiring and very personal dimension to our giving.
3. Creativity boosts confidence.
Innovation is messy, and it takes practice to feel comfortable taking risks, turning things upside-down and inside-out, and moving relentlessly forward.
When my daughter was little, my husband and I decided that whatever she could dream up, we would help materialize within a day. We made incubators and electrical circuit boards; we designed sports cars with wood blocks; she built a miniature golf course out of bubble wrap and packing materials. This kid imagined—and realized—so many new uses for old things that she even started a club whose members resold our company’s office supplies to each other. (There’s some original thinking!) Now 17, she is not afraid to try new things—expecting some things will fail—and is OK with that. She can look at just about any situation and tell you what could be improved, and she’s a stronger, more confident person for it.
4. The gift on the outside can be just as special as the gift on the inside.
Who says wildly ripping off the wrapping paper is half the fun of receiving a gift? When the package is “designed” especially for the occasion and the recipient, it becomes an artistic expression of who you are and how you feel about the person receiving it—a gift in and of itself.
5. Creative gift presentation helps kids to be innovators.
My husband and I teach design thinking to elementary school-age kids. Using trash to design packages is one of the lessons we have developed for them. We teach why packages exist—to organize, sanitize, glamorize—and we point out that packages create some of the worst pollution on the planet. Then we challenge the kids to see trash through a new lens, using it to design packages that are beautiful and meaningful on the outside, too.
Our planet needs all the inventive and original thinkers we can produce in order to address huge challenges—from climate change to poverty. If we can get kids to feel comfortable testing their imaginations and looking at “what is” in new ways, then I believe our beautiful, if imperfect, world has a brighter future.
Will you join me in never buying wrapping paper again?
Beth Singer is principal of Beth Singer Design, an Arlington-based design firm that she founded in 1981 to showcase her twin passions for great design and giving back to the community. Twitter: @bsingerdesign