New York’s Mah-Ze-Dahr Bakery Expands to National Landing

Arlington has a new sweet spot for holiday hostess gifts, bake-at-home pastries and anytime decadence.

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Mah-Ze-Dahr Bakery (press photo)

Craving fresh-baked pastries but don’t want to make them from scratch? Stop by Mah-Ze-Dahr Bakery and stock up on frozen, ready-to-bake croissants ($60 for 12) and brioche cinnamon rolls ($30 for 4) to enjoy their intoxicating aroma at home. They also make terrific gifts for holiday hosts.

Borrowing its name from an Urdu expression for that special something that makes a dish delicious, Mah-Ze-Dahr opened its National Landing location in June. A sampling of the goodies—including fudgy brownies, cream-filled brioche doughnuts, silken cheesecake and vegetable focaccia—suggests that founder/baker Umber Ahmad has figured out just what that special something is.

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Umber Ahmad (press photo)

Raised in Michigan, Ahmad has impressive bona fides: a genetics degree (MIT); a master’s degree in public health (University of Michigan); and an MBA (Wharton). After embarking on a career as an investment banker and creating her own hospitality consulting firm, she turned her childhood passion for baking—inspired by her Pakistani family’s Finnish nanny—into a growing empire. The kicker was when celebrity chef Tom Colicchio tasted one of her cakes and decided to back the first Mah-Ze-Dahr bakery, which opened in Manhattan in 2016.

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“I went from advising people on building global heritage food brands to building one of my own,” says Ahmad, who last year partnered with KNEAD Hospitality + Design (Mi Vida, Succotash) to expand her brand to three D.C. area locations.

Spanning 3,000 square feet, the Arlington bakery will serve as a test kitchen for new products (look for a line of eclairs in the future, plus more savory offerings) and a commissary kitchen for smaller imprints.

Other holiday gift ideas include a brownie-making kit ($30), a curated collection of treats called Heaven in a Box ($65) and—rolling out for the first time this year—a chocolate Advent calendar and chocolate gelt.

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