Q: What made you want to start a CPA business?
A: After recognizing a demand for top-notch tax and accounting services in the D.C. metropolitan area, I took the same entrepreneurial leap that many of our clients take and started my own company in 2006. My goal was never to be just another accounting firm. Instead, I aimed to become a trusted advisor proactively guiding business owners and individuals toward long-term financial success.
I quickly worked to establish Wendroff & Associates as an “Entrepreneur’s CPA” and an expert in technologically advanced accounting systems, being among the first firms nationwide to offer online accounting services and automation solutions. Beyond bookkeeping and tax preparation, we offer CFO consulting, business budgeting and forecasting, accounting automation, and strategic tax planning services.
Q: What advice do you have for small business owners?
A: As a CPA, I can tell you financial planning is crucial! Be sure to have a detailed, realistic business plan and a working budget and forecast. Consult with experienced accountants for strategic tax planning and to navigate complex tax laws. It’s not about getting bogged down in numbers but understanding how they make or break your business.
As a small business, we also attribute three principles to success. The first is communication: We seek to understand our clients’ needs and effectively communicate solutions. Next is responsiveness: We aim to respond to client inquiries within 1-2 days. Lastly is trustworthiness: We build trust by discussing and meeting client expectations, one goal and service at a time.
Awards/Honors
Arlington Magazine Winner, Best Accounting Firm 2019, 2021, 2023
Arlington Magazine, Best Places to Work, 2022
Northern Virginia Magazine, Top Financial Professionals 2021, 2023
Washingtonian Magazine, Top Financial Adviser, 2022