“Carol does the right thing, not the easy thing, distinguishing herself as a true professional. She ensured that both negatives and positives were crystal clear before I committed. Carol was straightforward and clearly concerned about my well-being. I felt totally supported.” —Brad G.
Washingtonian magazine, Top Agent, 2015-2024
Q: What is a challenge that you faced and how did you overcome it?
A: Arlington is my market and also my home. The early 1990’s Arlington market took a nosedive and took me with it. Times were tough. A hard look at my business yielded a startling discovery. My business was primarily new-to-me Sellers and Buyers. Friends, acquaintances and neighbors were not approaching me. I took the uncomfortable step of asking why. They incorrectly assumed I did not need or want their business as I appeared successful. They further assumed I dealt only with high-end properties out of their price range. My incorrect assumption? They would come to me because they trusted me and knew that I was good at my job. We were all wrong. I adjusted and now have an exceptional blend of both new and repeat business that includes friends, acquaintances and neighbors.
Q: What is the one thing that prospective clients should know about you?
A: Before I started selling real estate, I seriously considered a career in advertising. I was working for a small advertising company and I loved it. I was so good at my job that the owner of the company offered to mentor me; to “teach me the ad game,” in his words. That was my path not taken. But that early experience (think “Mad Men”) had a lasting effect on me. I attribute my marketing skills, love of advertising and admiration of excellent writing to that early exposure to the world of Mad Men.