Nope, it’s not a misspelling. The name of this new boutique, Lemoncello, is a nod to its predecessor, Lemon Twist, which occupied the same spot in the Lee Heights Shops for three decades. “My mom worked at Lemon Twist for a few years. She was familiar with the store and its customers,” says Arlingtonian Nicole Kahle, who now co-owns Lemoncello—a younger, hipper incarnation of the previous shop—with her dad, Gerry Salemme.
Talk about a refresh: Gone are the crowded cubbies and manic racks of clothing; they’ve been replaced with well-edited displays and chic, neutral fixtures. The shop still sells women’s clothing, accessories, gifts and baby gear from beloved brands such as Scout, Vineyard Vines and Nic+Zoe. But its stock also includes new stuff, like Go Silk’s machine-washable separates, elegant athleisure from Nancy Rose Performance and contemporary dresses from Trina Turk—as well as gifts from Rifle Paper Co. and the ubiquitous phone accessory PopSockets. You’ll also find jewelry from local designers Second Daughter and Orange Twist, and minimalist adornments by enewton design.
Other big changes? The purchasing process has been streamlined (no more handwritten receipts!), and soon customers will be able to buy items online and pick up in the store.
“We want to keep the community involved in the shopping experience,” says Salemme. Got a party to go to? Swing by and grab a gift—and maybe a new outfit while you’re at it. lemoncellobtq.com