The first-ever Bloomie’s concept store is now open in the Mosaic District.
Think of it as a stylish and tech-savvy little sister to the iconic Bloomingdale’s brand. Whereas a typical location of the upscale retailer can be as big as 200,000 square feet, this boutique-style spin-off is just 22,000 square feet, showcasing designers like Le Jean, Madeworn, The Range, RE / DONE and Salomon that are not found at other Bloomingdale’s stores (plus many that are). Fashionistas can comb the racks for Mother jeans, Jimmy Choo shoes, Marc Jacobs bags, Helmut Lang menswear and Dior skincare.
“Our team curated the assortment based on the contemporary and casual nature of the concept, featuring the newest fashion of the season and certainly geared toward the local lifestyle of the customer,” says Susan Cannaday, general manager of Bloomingdale’s Tysons Corner, as well as the new sister shop at Mosaic.
Bloomie’s is up with the times, offering a tech-forward experience for shoppers. Sales clerks armed with mobile devices stand ready to help customers find the specific products they want, including merch that isn’t on display.
“Each of our stylists will be an expert in all categories of the store,” Cannaday says, “and they’ll be equipped with digital selling capabilities that will literally allow them access to special finds—not just the customer merchandise that’s carried here in Bloomie’s or at our other two stores in the [area], but also direct access to our 59th Street flagship in New York City.”
Patrons should keep an eye out for special events and promotions, she adds, such as a Pink Campaign in October, for Breast Cancer Awareness Month.
To celebrate their fashion scores, shoppers can grab empanadas and a café con leche (or a cocktail) at the in-store Colada Shop, an off-shoot of the popular Cuban eatery with locations at The Wharf and on 14th Street in D.C. This co-venture, which marks the restaurant’s first foray in Northern Virginia, will be accessible both from the street and from inside the store. It will also have an outdoor dining area—worth noting in these continuing pandemic times.
Bloomie’s, which is owned by Macy’s, joins about 30 other retailers at Mosaic, including Anthropologie, Sophie Blake, Kendra Scott, Lululemon, Warby Parker and West Elm. Opened in 2012, the ever-evolving shopping, dining and entertainment district now welcomes about 230,000 visitors per week and is home to residential buildings, a Hyatt House hotel and the Angelika Film Center.
“Mosaic was purposefully designed to be welcoming and engaging,” says Jodie W. McLean, CEO of EDENS, Mosaic’s developer. “It is the ‘town square’ of Fairfax. Bloomie’s is an ideal partner for the way it will engage people and serve more as a hub for experiences, with a focus on fashion.”
Bloomie’s is located at 2920 District Ave., #190, Fairfax. The shop will be hosting a grand-opening block party Aug. 26-28 from noon-6 p.m. daily, with outdoor games, beauty demos, bubble and sketch artists, complimentary merchandise customization (think patches and embroidery) and Colada Shop Happy Hours (3-6 p.m.) with drink deals and snacks.